A visually rich platform where people explore a collection of animated characters, own them, manage them in a personal profile and download holographic versions to use as avatars. Most of the audience was new to the category.
Lead Frontend Engineer, with a junior full-stack developer, implementing the design team’s work in close cooperation with them.
Make it feel premium and alive, without losing people who had never done this before.
Struck out: Buying requires prior experience with crypto wallets.
Inserted: A purchase flow built for newcomers, with an optional step-by-step buying guide inside it.
First-time buyers could get through without that experience.
A visually rich platform.
Inserted: Animated text reveals, a slowly rotating hero character, scroll-driven sections, animated tooltips, and character videos in place of static images.
Built with GSAP, in close cooperation with the design team.
A homepage that alternates dark and light sections.
Inserted: A vertical scroll-progress indicator that changes colour as you move through them.
Motion that also tells you where you are.
Skeleton states keep the experience feeling solid while the heavy content loads.
The quality of the delivery led the client to ask for more work on other projects they were preparing.
“He can look at designs from a UI/UX perspective and give critical feedback that helps the process iterate. If needed, he can change existing designs himself and fill in for the designer when the project requires it.”